Will Madden is CEO of bridge21, a US to Mexico exchange service that uses digital currency to offer better rates to individuals and businesses. Will worked at Western Union and First Data prior to founding bridge21. He’s built payments, prepaid, and remittance products that operate today in over 150 countries. Will has been fascinated with cryptocurrency since learning about it in late 2010 and now focuses on using it to eliminate friction from international payments and currency exchange.