Dr. Arun Sharma is Executive Director of the JAE Leadership Institute and Professor in the Marketing Department at the School of Business Administration, University of Miami. Prior to joining the academic world, he worked for three years in a services firm where he handled product management and sales management responsibilities. Arun has extensive knowledge of the Payment Industry through his experience in consulting and conducting seminars. He is has worked for about two decades in this industry and he has conducted studies for multiple firms in the payment services industry. He has worked with companies such as The Western Union Company is a US financial services company with headquarters in Englewood, Colorado with offices and agents all over the world offering services such as money transfers (P2P, P2B and B2B, money orders, and other business & commercial services. With close to 12,000 employees, more than 500,000 agent locations in over 200 countries and territories, Western Union is... want more?, MoneyGram , Visa, MasterCard and large banks. He has developed a Delivery‐Value‐Relationship model for the payment industry that is used in firms such as MasterCard. Arun has published extensively (over 85 refereed articles) and is on the review board of major journals and has received many excellence in research and excellence in teaching awards from the School of Business Administration at the University of Miami.