Luis Citro

Luiz Eduardo Citro is President of ABM Transf, the Brazilian Money Transmitter Association (ABM Transf) and is the Business Development Director of Western Union in Brazil. He has worked extensively with government regulators to help on the understanding of the Money Transfer Industry and has been very active in confronting and drawing attention to the informal parallel market. He has been in Western Union for over 10 years working directly with both domestic and international governmental authorities to expand business opportunities for the company, which included the processes necessary for obtaining a bank license in Brazil which was granted to the company in 2011. He has successfully coordinated strategic plans for implementing new products and services in Brazil.