Laston is Senior Vice President of Marketing North America at Western Union. In this role Laston leads all Marketing activities for Western Union U.S., Canada, Puerto Rico and Mexico; he joined Western Union on November, 2011. Previous to this role, Laston was VP of Insights & Innovation at Sara Lee where he oversaw consumer insights, analytics, platform innovation, multicultural marketing and media/agency relations in the US. Born in Dominican Republic, before Western Union & Sara Lee, Laston worked at Procter & Gamble for over 20 years. He started his professional career in Puerto Rico and has lived in Guatemala, Mexico, Venezuela and the US. Laston has a BA in Marketing from Purdue University, Cum Laude, and a Master’s in Business Adm. from Purdue Univ.