Sofia Freyder is a Global Head of Product Marketing and Strategic Partnership at Earthport company.
Earthport provides cross-border payment services to banks, MTOs, e-commerce and corporation, with local ACH options in 65 + countries and global reach of over 200 countries with evolving suite of currencies and settlement options.
Sofia is a highly experienced marketing and product management professional with a strong and varied background in the payments industry.
As Earthport’s Global Head of Product Marketing and Strategic Partnerships, she is heavily involved in the company’s product strategy and roadmap. Her role is to enable the business to translate its global cross-border payments vision into meaningful selling propositions, driving Earthport’s go-to-market capability, strategic partnership and delivery of product innovation.
Prior to joining Earthport, Sofia was a Product Management senior director with Mastercard, where she worked on the development and commercialization of new cross-border payments products, and previously spent several years in senior Product Marketing and Product Management roles at Western Union in charge of both domestic and international business where she developed and launched several payments products.
She has a Master’s and Bachelor’s Degree in Business Administration from the South Ural State University (SUSU) in Chelyabinsk, Russia (2000). She also holds a Masters in Marketing from the Academy of State Service (2003)
Sofia is a dynamic executive with a successful track record in directing all aspects of B2C and B2B product management and marketing in Financial Service in the US and international markets. She has been recognized by his colleagues for utilizing out-of-the-box techniques, successful new product development and market launch, building brand awareness and developing new market strategies.