Laston Charriez

Laston is Senior Vice President of Marketing North America at Western Union. In this role Laston leads all Marketing activities for Western Union U.S., Canada, Puerto Rico and Mexico; he joined Western Union on November, 2011. Previous to this role, Laston was VP of Insights & Innovation at Sara Lee where he oversaw consumer insights, analytics, platform innovation, multicultural marketing and media/agency relations in the US. Born in Dominican Republic, before Western Union & Sara Lee, Laston worked at Procter & Gamble for over 20 years. He started his professional career in Puerto Rico and has lived in Guatemala, Mexico, Venezuela and the US. Laston has a BA in Marketing from Purdue University, Cum Laude, and a Master’s in Business Adm. from Purdue Univ.