Josep Arroyo is the founder and CEO of Baluwo, the Payments Platform for African Migrants.

Baluwo is a cash-to-goods, a complementary service to sending money. Compare to cash-to-cash or cash-to-account, the cash-to-goods provides with control to senders (buyers).

African migrants can buy from anywhere basic essentials such as food, electricity, mobile topup, healh services, construction materials and more.

Baluwo operates in 14 countries in West-Africa: Morocco, Mauritania, Senegal, Gambia, Mali, Guinea Conakry, Guinea Bissau, Ghana, Sierra Leone, Nigeria, Ivory Coast, Nigeria, Togo and Benin. Baluwo manages a network of stores and utilities through its own personnel in all these countries.

Money Transfer Organizations benefit from Baluwo by enhancing their current portfolio services with something well differentiated for the same customer base. Baluwo services generate higher margins and differentiation to the agents and MTOs.

We are looking for Money Transfers partners in Europe and North America.

Learn more at or contact Zurine Alvarez