CRYSTAL WRIGHT – Baker Wright Group, LLC
Crystal Wright is the principal owner of the Baker Wright Group, LLC (www.bakerwright.com), a full service public relations firm based in Washington, DC and specializing in strategic communications counseling, government and media relations, message development, media training and crisis communications.
Working as a consultant for Cardtronics, the largest ATM operator in the world, Crystal devised the framework for a cash advocacy lobbying strategy to evaluate opportunities to influence local, state and federal policy and protect cash as a payment choice in America, particularly for financially underserved populations.
As a public relations executive, Crystal brings over 20 years of industry and agency experience building and leading teams that define, shape, and control media coverage for nationally and internationally recognized brands, interest groups, and corporations. Crystal is an articulate and savvy media training expert who combines hands-on experience in front of the camera with extensive expertise building and managing strategic media relationships to drive positive and far-reaching media exposure.
She has successfully executed innovative public affairs strategies for clients across a broad range of industries including: financial services, consumer products, healthcare, real estate, and education.
Having worked for ABC News, Fox News Channel, and CNN, Wright possesses the unique ability to craft strategies that consistently deliver high media results. Some of her clients include: First Lady Laura Bush, White House Office of National Drug Control Policy, Meta Bank, National Tax Lien Association, the Innovative Payments Association (formerly Network Branded Prepaid Card Associatio), PreCash, Intralot USA, the Library of Congress, AARP, and Hudson and Marshall of Texas, Inc.,
Partnering with high caliber research firms, Washington think tanks, and consumer advocacy groups, Crystal has developed strong thought leadership programs to help position clients as relevant voices within their industries.
She earned a Bachelor of Arts in English from Georgetown University and holds a Masters of Fine Arts in Theatre from Virginia Commonwealth University.