Prior to joining the Barri team, Alberto held senior positions at Western Union with management and marketing responsibilities for the company’s US-to-Latin America businesses, based out of Florida and California. Prior to Western Union, Alberto worked at Procter & Gamble with brand management responsibilities in Mexico, Argentina and Venezuela. Alberto holds a BA in Business Administration from Universidad Panamericana and an MBA from Harvard Business School.
During his tenure at Barri, Alberto and his team have developed an entire suite of MSB services beyond remittances than encompasses check cashing, bill payment, money orders, currency exchange, and a few other non-MBS services directed at the same underbanked consumer with focus in the Hispanic demographic, partnering with numerous other MSB players to create a synergistic and highly cooperative environment.
Barri is a founding member of the MSBA (Money Services Business Association) where Alberto served as a board member and Chairman of the board from October 2015 with the start of the association until 2017.
Alberto is also member of the MTRA Industry Advisory Council for 2019-2021 in addition to the CAMS Certification.