Daniela Cuevas is the founder and president of The Spark Group, a digital marketing and social media agency based in New York. The Spark Group works with clients throughout all industries, and has worked closely with various clients within the money transfer industry to create, execute, and manage integrated online strategies. Daniela found her passion in technology and digital mediums, which she uses to architect brand stories, to connect companies with their customers, and to gain valuable insights and analytics. Throughout her career, Daniela has worked with clients such as Digicel, IMTC, Macy’s, American Express, Microsoft, among many others.