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Baluwo is a Cash-to-Goods platform for the West-African diaspora. African migrants can buy food, construction materials, electricity, mobile top up and other direct services for their loved ones to be picked up at their home villages. They pay wherever they are and their families collect at the nearest store.

Baluwo is growing fast as an alternative to money transfer operating in Morocco, Mauritania, Senegal, Mali, Gambia, Guinea-Bissau, Ghana, Sierra Leone and Nigeria through a wide network of rural stores.
Baluwo partners with MTOs in the States and Europe.