Sofia is the Vice President of Product Management, Global Cross-Border Remittances at MasterCard New York HQ since October 2014 after a year as the Director of Product Management & Business Leader for US Consumer Credit at MasterCard. Previously she was with Western Union for almost eight years, first as Marketing Manager and later on as the Senior Product Marketing Manager, in charge of both domestic and international business, generating revenue and market share growth in collaboration with cross-functional and international teams and leading the creative conceptualization, planning and execution of various marketing communication campaigns. She began her marketing career with the Carlsberg Group.
She has a Master’s and Bachelor’s Degree in Business Administration from the South Ural State University (SUSU) in Chelyabinsk, Russia (2000). She also holds a Masters in Marketing from the Academy of State Service (2003)
Sofia is a dynamic executive with a successful track record in directing all aspects of B2C and B2B product management and marketing in Financial Service and CPG in the US and international markets. She has been recognized by his colleagues for utilizing out-of-the-box techniques, successful new product development and market launch, building brand awareness and developing new market strategies.
She is confident that her extensive experience in the Money Transfer industry which started with the traditional Western Union business model is being enriched with newest trends in MasterCard Remittances division.